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“It is simply incomprehensible and unacceptable that Facebook cannot prevent that kind of content being streamed to the world,” he said.

“There’s no guarantee the same thing won’t happen tomorrow,” Edwards said. New Zealand’s Privacy Commissioner John Edwards said it was appalling that Facebook allowed the gunman to live-stream the attack for 17 minutes. “This simply cannot be allowed to happen again,” Head said. Lindsay Mouat, chief executive of the Association of New Zealand Advertisers, confirmed some of New Zealand’s “very largest companies” were making changes to their advertising plans in light of the mosque shootings.īoth Head and Mouat agreed social media companies must consider temporarily removing live-streaming capabilities if they were unable to moderate the content. “We’re asking all of the platforms… to take immediate steps to either put in place systems, processes, algorithms or artificial intelligence that stops this kind of event,” he said. “Our concern as an industry is that live-streaming of these events becomes the new normal,” said Paul Head, chief executive of New Zealand’s Commercial Communications Council, which represents the country’s advertising agencies.

The attacks, which killed 50 people, were live-streamed for almost 17 minutes on Facebook. CHRISTCHURCH, New Zealand: Facebook is facing pressure from New Zealand’s advertising industry and the country’s Privacy Commissioner for its role in distributing footage of the Christchurch mosque attacks.